Web Standards – a good thing, but won’t help with SEO
Posted on: Tuesday, June 30th, 2009 at 2:16 pm by Anup Shah
There are many good reasons to follow web standards principles, to use CSS-based layout and progressive enhancement but SEO, unfortunately, is not one of them.
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Hiding Content on Web Pages for Accessibility
Posted on: Monday, November 5th, 2007 at 11:23 pm by Anup Shah
Web pages often benefit from some text that may not be necessary from a visual design perspective, but offer additional context to say blind users using a screen reader. Some CSS techniques to achieve this include moving text off the screen in such a way that screen readers will still read them out. However, there is a concern that search engines may not like this technique as it could be abused for keyword stuffing and other such practices. What are the implications?
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SEO for sake of SEO misses the point
Posted on: Monday, October 1st, 2007 at 6:11 pm by Anup Shah
Many SEO people simply go through the motions and almost forget about creating good content; the technical on-page factors such as a good title, link text, etc are there because these are naturally important for good content, not solely for search engine optimisation.
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Yahoo and Microsoft provide some improved search tools
Posted on: Sunday, September 9th, 2007 at 3:59 pm by Anup Shah
Yahoo and Microsoft provide some improved search tools. Yahoo’s is a dynamic URL rewriting capability so you can tell the search engines which querystrings can be ignored in a URL. Microsoft’s Live Search announces a new SEO tool for webmasters, similar to the Yahoo and Google’s
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Explaining Natural SEO: Search engine ranking vs indexing
Posted on: Sunday, September 9th, 2007 at 2:23 pm by Anup Shah
‘Search engine optimisation’ (SEO) can be a misleading term, because natural search engine strategies often involve two areas: search engine indexing and search engine ranking. At a high level,
- Improving indexing is mostly a technical task
- Improving ranking is mostly a business/marketing strategy (because search engines are trying to measure the popularity of your site, typically by understanding who links to your site and why)
- What might work now may not work in the future
- It all takes time to build good ranking
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