SEO for sake of SEO misses the point

Posted on: Monday, October 1st, 2007 at 6:11 pm

A nice post by Jill Whalen makes the point that,

without knowing the ultimate reason for doing the things they do, they [search engine optimiser professionals] don’t get it done correctly. You don’t create titles for titles’ sake. You don’t get links for links’ sake. Everything that we teach people to do in SEO has a purpose, and that purpose is not to make the search engines think our site is better than it is. The purpose is to actually make the site better than it is.

– Jill Whalen, Avoiding Clueless-Is As Clueless-Does SEO, Search engine land, September 27, 2007 (Emphasis is original)

In a way, this is obvious, but Whalen’s point is that many SEO people simply go through the motions and almost forget about creating good content; the technical on-page factors such as a good title, link text, etc are there because these are naturally important for good content, not solely for search engine optimisation.

As I mentioned in a previous post on SEO, “the task of getting good ranking is ultimately a business/marketing strategy: sites need to have compelling enough content for others to want to link to them.”

It reminds me of a few people I have talked to in recent months about SEO who say they would put extra title attributes (tooltips) on links, images, and even headings and paragraphs! To me that is excessive (and way out-dated); if it doesn’t help the end user, it is very likely not to be useful for search engines.

These icons link to social bookmarking sites where readers can share and discover new web pages.

About this post

This entry was posted on Monday, October 1st, 2007 at 6:11 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

12 Responses to “SEO for sake of SEO misses the point”

On October 2nd, 2007 at 12:48 am Jill said :

Glad you liked it!

Regarding link title attributes, if those people would ever test things for themselves instead of just listening to what others say, they would know that the search engines all ignore title attributes, so they cannot therefore help rankings.

Jill
On October 2nd, 2007 at 9:03 am Anup Shah said :

Thanks for your comment Jill. Yes, it I was astounded when I heard this — from people who put SEO down as their speciality
On December 14th, 2007 at 10:39 pm Going Natural 2.0 said :

“I have talked to in recent months about SEO who say they would put extra title attributes (tooltips) on links, images, and even headings and paragraphs! To me that is excessive (and way out-dated); if it doesn’t help the end user, it is very likely not to be useful for search engines.”

It seems to a general consensus that alt tags on images are beneficial to your SEO efforts. Of course, there’s the accessibility factor for using alt tags as well.

As far as title tags, I’ve never heard of anyone stressing the importance of these other than to as you say “help the end user”. They are also helpful to drive click throughs with a message for example “Click here for you free report!” or something of the like. I’ve never heard of anyone using them thinking that it will help them in terms of SEO.
On December 14th, 2007 at 10:55 pm Anup Shah said :

Going Natural 2.0: thanks for your comment. You mention a general consensus that image alt attributes are beneficial for SEO.

Do you have further information on that? I find the general consensus is that it does NOT help. Years ago this was one of the first ways to try and trick search engines, by stuffing the alt attribute with any old keywords (like meta keyword stuffing), so search engines stopped using that for SEO purposes.

If you follow the top 10 ranking factors link mentioned in in an earlier post on SEO you will not see image alt attribute mentioned as a factor.

However, I agree with you that it is important for accessibility.

About the excessive use of title attributes for SEO on all sorts of elements, I found more than one person saying this on their CV/resumes when interviewing them for positions where I work. I was very surprised to hear anyone mention this!
On December 17th, 2007 at 6:43 pm Anup Shah said :

Just came across a post by Google, which included a video from Matt Cutts showing how to use the alt attribute in an image.

The basic rule of thumb seemed to be to use a short description (he said 20-25 words may be too much). He kind of mentioned keyword stuffing not being helpful to anyone, etc.

It seems like it is useful for Google Images. I am still not clear on if it is useful for general searches (and if so, how much compared to other factors, especially the top 10 factors mentioned earlier.
On September 7th, 2008 at 5:32 pm John said :

Whats the most important with SEO?The title? I really need work on SEO lol.
On September 8th, 2008 at 8:20 pm Anup Shah said :

Hi John. The “top” factors for SEO is always changing. I listed a few from 2007 here: http://www.onenaught.com/posts/30/explaining-natural-seo-search-engine-ranking-vs-indexing

Hope that helps!
On March 24th, 2009 at 3:44 pm Seo said :

Great Post. Does anyone know if there is a legal way I can display this content on my own website- thanks
On March 29th, 2009 at 12:34 am paul said :

Hey anup thats a good list i just went on there
On May 18th, 2009 at 1:38 am Kerculk said :

ehh… bookmarked
On August 4th, 2009 at 3:12 am Lyndon said :

I liked your title a lot. I agree with you that too much focus on SEO can actually prove bad for SEO
On August 11th, 2009 at 1:16 pm Offshore Seo said :

Nowadays, many SEO people simply go through the motions & almost forget about creating good content; the technical on-page factors such as a good title, link text, etc are there because these are naturally important for good content, not solely for search engine optimization.

onenaught.com

Main Menu