SEOMoz’s intro to SEO
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A comprehensive intro to SEO from SEOMoz in the form of a slide deck. This covers a lot of areas. The pyramids, for example, are a nice visualisation to the different layers of SEO. Continue reading
Category Archives: SEO
Web Standards – a good thing, but won’t help with SEO
There are many good reasons to follow web standards principles, to use CSS-based layout and progressive enhancement but SEO, unfortunately, is not one of them. Continue reading
Hiding Content on Web Pages for Accessibility
Web pages often benefit from some text that may not be necessary from a visual design perspective, but offer additional context to say blind users using a screen reader. Some CSS techniques to achieve this include moving text off the screen in such a way that screen readers will still read them out. However, there is a concern that search engines may not like this technique as it could be abused for keyword stuffing and other such practices. What are the implications? Continue reading
SEO for sake of SEO misses the point
Many SEO people simply go through the motions and almost forget about creating good content; the technical on-page factors such as a good title, link text, etc are there because these are naturally important for good content, not solely for search engine optimisation. Continue reading
Yahoo and Microsoft provide some improved search tools
Yahoo and Microsoft provide some improved search tools. Yahoo’s is a dynamic URL rewriting capability so you can tell the search engines which querystrings can be ignored in a URL. Microsoft’s Live Search announces a new SEO tool for webmasters, similar to the Yahoo and Google’s Continue reading
Explaining Natural SEO: Search engine ranking vs indexing
‘Search engine optimisation’ (SEO) can be a misleading term, because natural search engine strategies often involve two areas: search engine indexing and search engine ranking. At a high level,
- Improving indexing is mostly a technical task
- Improving ranking is mostly a business/marketing strategy (because search engines are trying to measure the popularity of your site, typically by understanding who links to your site and why)
- What might work now may not work in the future
- It all takes time to build good ranking