Earlier, I wrote a post on the power of whitespace (and line-height!).
Recently there seems to be a discussion about whether or not to have stuff above the fold, or if the fold is now mythical, etc. Anyway, while discussing some of this, the following post made an interesting comment about how to explain whitespace to clients who want to cram everything into a page:
… the more you add, the more you detract from what is there. I think this should be the key to our approach when explaining white space to clients. Instead of selling white space on the fact that it looks better we should be selling it by pointing out that every element added to a page detracts from the rest.
— Paul Boag, Home Sweet Home, Vitamin, August 14, 2007
Thats a good proactive way of doing it, rather than saying “well, everyone knows whitespace is good!” Also allows the client to appreciate and understand the issue and buy into the idea rather than grudgingly accept it.